Agribusiness market overview and development strategies: high value crops
2001
Minguez, G.R. | Martinez, L.O. | Cabebe, L. (Philippine Genetics, Inc., P EC West Tower, Exchange Road, Ortigas Center, Pasig City (Philippines))
The paper presented the profile of Philippines agriculture particularly for selected crops such as mango, banana, pineapple and onion. The performance of the country in its major export markets such as Hongkong, Japan, Singapore, United States of America, Canada and Germany, as well as its competitive advantage were discussed. The agribusiness framework that provides the market orientation strategies to be developed for the Philippine products to gain entry into new markets and expand the country's share was elaborated. These included the input, farm production, processing and marketing subsystems value to determine their significance
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