Analysis of beef marketing in China
2001
Chen, X.H. (Gifu Univ. (Japan)) | Oguri, K.
Three aspects have been studied in this paper to improve the beef marketing in China, based on the present condition of beef market and the existing problems. First, the condition of the beef market, Second, the condition of the consumer market, third, the pattern of beef pricing. From the analysis of statistical data and references, following conclusions were made, 1) beef market has been changed from the circulating system operated by state operated company to the market system operated by state operated company, group operated company and private enterpises.. 2) There has been a sharp increase in beef consumption from 0.37kg per person in 1985 to 2.45kg in 1996. It increased 6.6 times in ll years. In addition, beef consumption is also depend on region and income. For instance, urban residents consume 2.01kg of beef per person in 1996 and on the other hand rural residents consume only 0.47kg.. 3) Retail price of beef increased 2 times from 1990 to 1996, and that the price of producing district is lower than that of non producing district. There is also a difference in consumption of beef, that is the consumption in developed area (non producing district).are comparatively larger than in rural areas (producing districts).
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