Conditions and characteristics of product differentiation in food processing businesses: A case of a Japanese apricot processor in Wakayama prefecture
2002
Tomita, K. (Osaka Prefectural Univ., Sakai (Japan)) | Fujita, T. | Naitoh, S.
A false representation indicative of problems is incurring consumer anxiety and distrust regarding food. As for food processing businesses, there is an organic matter JAS certification as one countermeasure and it becomes a strategic means of product differentiation. In this paper, a case condition of product differentiation will be examined, before considering safety-relieved into a center and characteristics were considered as an example in a Japanese apricot processor of Wakayama Prefecture. By virtue of a processor acquiring the organic matter JAS certification, an image upsweep regarding safety can be attempted for product differentiation. Though merit is scarce by processing food at present, if only local end raw material are processed, product differentiation is also possible and the use of decreased agricultural chemicals cultivation raw material will require servicing of a system for the application.
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