A study on the internet mail-order about selling agricultural products
2004
Yoshioka, T.(Osaka Prefectural Univ., Sakai (Japan))
The electronic commerce of the business to the consumer shows the tendency to expand while informationization progresses. A lot of matches that make HP by the farmer and sell farm products directly are done in agriculture, but the case where sales do not expand is not few. So, I investigated the case of Iseki farm, which actively sells the products by mail by the Internet. And I tried to clarify the location of the Internet mail order in the farm products sales and the analyses of the problem. In the management, after HP was made, there are continuous sales promotion activities, for example registration to index site and appending extra products with selling products. It was clarified that these activities and the quality of the commodity and the expansion of contents in HP gradually expanded the selling products by the mail order.
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