Comparing mango with other competing fruits at the Spanish market: Results from a consumer panel
1999
Guirado, E. | Gonzalez-Raa, M.C. | Calatrava, J.(Department of Agricultural Economics, Granada (Spain))
Less than one decade ago, mango was an exotic, very rare fruit for the Spanish market that could be found by consumers only in very special market places. Nowadays mango is increasingly present at the market almost as a semi-conventional fruit with a reduced level of consumption, accounting for about 4,000 tons, coming both from the own Spanish supply and imports from various countries. The Spainsh supply of mango come from mid-July to late-November when the market is supplied with late summer and autumn fruits (peach, melon, banana, water melon, etc.) that mango has to compete with. A consumer panel was organised in 1989 with the following objectives: (a) Taste testing analysis of different mango cultivars. (b) Determination of external aspects preferences between mango cultivars. (c) Comparison of mango with other same-season fruits. Experimental trials on preferences and differences with the panel took place every year between 1989 and 1995. Results for objectives (a) and (b) have been already published. The paper analyses results for (c). Consumers were asked to compare the taste of the preferred mango cultivar in (a) (different for each consumer) with alternative well known familiar fruits for Spanish consumers, in two ways: Indentifying the fruit (if any) which flavour or taste remember the one of the mango. Scoring, for preferences, mango and different sweet fruits in a comparative scale. While fruits like melon, late peach and bananas are highly appreciated by the Spanish consumers, results show possibilities for increasing mango consumption in Spain during July-November season, and allow to design some promotional strategic lines for shifting mango demand.
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