Aggressive market gain and some settling.

Aggressive market gain and some settling.

2006

2005 was the year of TESCO, Lidl and Coop. It was TESCO's because it accounted for almost half of all turnover of hypermarket store type, which type leading the way in retail development. As a single newcomer, Lidl has created a strong network of 51 discount stores from scratch and is further improving. The other drive of changes is the discount channel. Coop is the Hungarian champion of penetration: the number of its resident-area stores has been significantly increased by incorporating Honiker.

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AGROVOC Keywords

alimentos depósitos de almacenamiento entrepôt foods hongrie hungary hungria investigación de mercados market research marketing techniques produit alimentaire promoción de ventas promotion des ventes sales promotion storehouses supermarché supermarkets supermercados technique de vente técnicas de mercadeo étude de marché

Bibliographic information

Published in

Élelmiszer (Hungary)

Volume 14 Issue 3 ISSN 1217-7393

Pagination

pp. 10-12

Language

Hungarian

Note

Translated Title

Agresszív piacszerzés és némi megnyugvás.

Type

Summary

In AGRIS since: 2007-05-15

Format: AGRIS AP

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Aggressive market gain and some settling.

2006

AGROVOC Keywords

Bibliographic information