Fighting cold-cuts, segmenting Parisians.
2006
Szalai, L.
Although in the minds of consumers within processed meat products cold-cuts and Parisian are the closest to each other, the 'stories' of these two products have taken different turns recently. While Parisians continue to hold their leading role among cheaper meat products with successful innovations and strong brands, cold-cuts have to fight against the disadvantages of their positioning and their less healthy image as well. Both Parisians and cold-cuts increased the sales of packaged forms last year and have a leading share of 70 percent over the 30 percent of the self-serving form.
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