Diverse analysis - one source of information.
2006
Kovács, K.(GfK Hungária) | Szõke, A.(GfK Hungária)
To the business success of a commercial enterprise formation of appropriate goods supply, effective pricing and optimal placing of product categories - to name only a few - are indispensable. GfK Hungária Market Research Institute's consulting service based on the Household panel offers, among others, effective solutions to questions related to these. Data resulting from a customer panel containing data representing 4 million Hungarian households, with 2000 households questioned daily, data about 130 product categories and 1000 brands represent the primary source of information of category management.
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