Use of visual images for the disclosure of cultivation history information, and the effect of the information on producers and consumers: Research on food safety and the use of traceability information
2006
Kato, K.(Hirosaki Univ., Aomori (Japan). Faculty of Agriculture and Life Science) | Katayama, H.
There has been increasing awareness on the traceability of agricultural produce, as consumers have become more concerned about the safety of food. Disclosure of the information on cultivation history using information technology has become more available, but such information has not yet been utilized effectively. Possible reasons behind this are the unclear content of traceability information, methods of disclosure and the purpose of disclosure. In order to work out this problem and to assure food safety, this study conducted an experiment on the cultivation sites of apple, a major produce in the Aomori prefecture, aiming to realize a traceability system with visualized information and two-way communication between the producers and the consumers. Obtained results are as follows. (1) Consumers can understand the production site intuitionally as a visual image and it will be helpful for the creation of reliance on food and producer as well. On the other hand, information may create the risk of misunderstanding. So it is important to carry out the interactive traceability that can exchange the opinion between consumers and suppliers. (2) Producers would be able to express their messages to consumers in visual form. Additionally, we can expect effective risk analysis of production site and improvement of producer's consideration from the utilization of visual images. And a series of activity have possibility of achievement in Good Agricultural Practice.
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