A Theoretical Study on the Role of Agricultural Marketing Cooperatives
2006
Kim, H.B. (National Agricultural Cooperative Federation, Seoul, Republic of Korea), E-mail: [email protected]
The purposes of this study are to investigate the role of NACF in agricultural retail market and to find some implications for promoting the role of NACF in agricultural marketing. To achieve these purpose, this study reviews the competition yardstick theories, investigates the role of agricultural cooperatives in oilgopolistic markets, and shows that NACF's direct participation in retail market is a forward vertical integration. In conclusion, as NACF promotes wholesale function to large retailers, the bargaining power of local cooperatives will be improved.
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