[Construction of the goods producing networks of the meat processing enterprises of the Republic of Belarus]
2008
Tsevan, A., Belarus State Academy of Agriculture, Gorki (Belarus)
Problems of construction of the distributive networks at the meat processing enterprises of agriculture of the Republic of Belarus are considered. The features of marketing of meat and meat products are analyzed. The basic tendencies of development of marketing activity of the meat processing enterprises at the present are analyzed also. For the cumulative account of factors of a choice of attractive distributive networks the mark comparative of channels of distribution has offered. With the help of the given technique more effective structure of selling on channels of realization of the enterprises of meat processing is designed. The market of meat production is investigated from several positions. As a result the technique of an establishment of the prices inside channels of distribution has been developed. The technique has been developed on the basis of individual share in the cumulative profit of the channel of all of its participants. Studying of a distributive policy of the meat processing enterprises allows to draw the following conclusions: combines use the mixed type of the last one; at sale production in cities meat-packing plants adhere to strategy of intensive distribution, at regional and inter-regional trade - strategy of distributive distribution; presence of firm shops allows to support direct contacts with consumers, to supervise sale. It is noted that at many enterprises of meat processing the lack of specialized transport is observed, transport-logistical schemes are poorly developed, the information on consumers in other regions is absent, databases on possible clients are not developed. Therefore the question of construction of effective goods conductive networks for Belarus meat processing industry is very sharp. The final results of activity of enterprises depend on the decision of this of problems: profit, profitability, speed of sale, commodity movement
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