Marketing experiment of pear using virtually identified produce system (VIPS) on the Internet
2007
Sugiyama, J.(National Food Research Inst., Tsukuba, Ibaraki (Japan)) | Ehata, M. | Kawai, M. | Shimakawa, Y. | Fukunaga, M. | Tsuta, M. | Sagawa, Y.
The network information system for fresh produce (virtually identified produce system: VIPS) in which consumers can browse information about their purchased produce was developed. Web pages are dynamically created by the input of the identification number (ID) which appeared on the label of purchased produce. Farmers input their information, such as harvest date, their name and so on, into the data base by the Web service system. The application of two-way communication among farmers and consumers, questionnaires and bulletin board on the web site were also implemented. In addition, substitutional browsing means like mobile phone are also supported. Analysis of access log on the web server revealed the access frequency based on time, date and area. Responses from consumers and farmers showed that VIPS is useful not only to meet the consumer demands but also to give farmers an incentive.
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