Differences in efforts toward fish branding among fisheries cooperative associations in Nagasaki [Japan]
2007
Itoh, E.(Shimane Univ., Matsue (Japan)) | Ishida, A. | Itoh, Y. | Yokoyama, S.
This article clarifies the factors determining the differences in efforts toward fresh fish branding among fisheries cooperative associations in Nagasaki prefecture. Our analysis, based on questionnaire survey data of 44 fisheries cooperative associations, clearly suggests that the more volume of high quality fresh fish are available in a certain quantity, the fisheries cooperative associations are more likely to engage in fresh fish branding.
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