Potential customer flow evaluation methods

Danusevics, M., University of Latvia, Riga

Potential customer flow evaluation methods

2007

Danusevics, M., University of Latvia, Riga (Latvia)

English. One of main factors influencing turnover of a retail store, is its location. And the main factor for choosing a location is the flow of potential customers near this alternative location. Special methods are necessary to observe and analyze these flows. This work contains a methodology for accessing, analyzing, forecasting the flow ofpotential customers and how this information can be used in making everyday management decisions and strategic planning when expanding a store chain.

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Latvian. Mazumtirdzniecības uzņēmumiem viens no galvenajiem faktoriem, kas ietekmē apgrozījumu, ir atrašanās vieta, kuras izvēlē noteicošā loma ir potenciālo pircēju plūsmai. Lai novērtētu potenciālo pircēju plūsmas, ir nepieciešamas to novērošanas un analīzes metodes. Šajā darbā tiek piedāvāta metodoloģija, pēc kuras varētu veikt potenciālo pircēju plūsmas analīzi, tās prognozēšanu un iegūto rezultātu izmantošanu uzņēmuma vadības lēmumu pieņemšanā.

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AGROVOC Keywords

achat circulation comercio commerce comportamiento del consumidor comportement du consommateur compra consumer behaviour dynamic models empresas enterprises entreprise forecasting latvia letonia lettonie magasin de commerce purchasing retail marketing shops site factors supermarkets supermercados tiendas trade traffic transport transporte venta al por menor

Bibliographic information

Published in

Latvijas Universitates raksti (Latvia) | Scientific Papers University of Latvia

Volume 717 ISSN 1407-2157

Publisher

Latvijas Universitate

Pagination

p. 142-151

Other Subjects

Facteur lie au site; Modele dynamique; Caracteristicas del sitio; Trafico; Vente au detail; Technique de prevision; Modelos dinamicos; Tecnicas de prediccion; Supermarche

Language

Latvian

Note

Summaries (En, Lv)

Creator variant: Danusēvičs, M.

4 fig., 14 ref.

ISBN

978-9984-825-16-8

Translated Title

Potenciālo pircēju plūsmas novērtēšanas metodes

Type

Summary

Source

Management, Frolova, L. (chief ed.).- Riga (Latvia): Latvijas Universitate, 2007.- 978-9984-825-16-8.- p. 142-151

In AGRIS since: 2008-11-15

Format: AGRIS AP

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Potential customer flow evaluation methods

2007

AGROVOC Keywords

Bibliographic information