The consumer behaviour of the young consumers on the Slovak market - The influence of the country of origin and consumers ethnocentrisms
2007
Kretter, A., Slovenská poľnohospodárska univ. v Nitre (Slovak Republic) | Sedláková, J., Humboltd Univärsitet zu Berlin (Germany) | Schade, G. | Vogler, W.
English. This study examines the consumer's perception in the field of national food products and ethnocentric tendencies among young Slovak consumers - students. The image of Slovakia and Slovak food products has also been analysed. The study shows that young consumers prefer domestic food products. More than a half of the respondents pointed out the importance of the country of the origin of the product.
Show more [+] Less [-]Slovak. Príspevok má za cieľ zhodnotiť vnímanie domácich a zahraničných potravín a etnocentrické tendencie medzi mladými slovenskými konzumentmi - študentmi. Taktiež sa zameriava na zistenie imidžu Slovenska u mladých spotrebiteľov a imidžu domácich potravín. Výskumom sme zistili, že u mladých konzumentov majú domáce produkty vysokú preferenciu a viac ako polovica respondentov uviedla, že dbá na pôvod potravín.
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