Efficiency enhancement in flexible packaging for food industries in Thailand | การพัฒนาศักยภาพของอุตสาหกรรมภาชนะบรรจุอ่อนตัว สำหรับอุตสาหกรรมอาหารของไทย
2008
Jeerawan Suttilux(Kasetsart University. Bangkhen Campus, Bangkok (Thailand). Faculty of Agro-Industry. Department of Packaging Technology) | Pinya Silayoi(Kasetsart University. Bangkhen Campus, Bangkok (Thailand). Faculty of Agro-Industry. Department of Packaging Technology)
Increasing of the demand for flexible packaging leads to the increasing of the industry. The study of the efficiency of flexible packaging market is very important to corporations and the involving agency to improve and development their business for growing in the future. For public sector, the results of this study can be used to establish the appropriate policy for developing this industry. This research proposed to study the factors effecting the development of the efficiency of the flexible packaging industry for Thai food industry. Factor analysis technique was used with forty companies involving the flexible packaging industry. The results revealed that the research and development, marketing activity, product quality, sale force, capability and consumer oriented effects the efficiency enhancement in the corporations. Consequently, the corporations can use these knowledges and the applications for their business.
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