La comercialización del melocotón de Denominación de Origen Calanda
2007
Polo González, M.C.
Present situation and future possibilities of peaches with Calanda Designation of Origin are described within the national and international markets. Published information on prices and marketed volumes are analyzed, at wholesaler and retailer levels, in the national market. Surveys have been carried out in the companies producing peaches with Calanda Designation of Origin and in the wholesale companies marketing them, in Madrid and Barcelona. The questionnaire had some questions to know the opinions and perceptions of both groups with respect to marketing as a whole and, more specifically, to the product, duration of the season, introduction of new varieties, use of cool during post-harvest, marketing channels, image and collective trade mark, quality assessment, price fixing and other decisive aspects for the good positioning of the product. Finally, a series of conclusions and recommendations for the best marketing of this product are drawn
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