Demand research of food products brands | Istrazivanje traznje robnih marki prehrambenih proizvoda
2009
Vlahovic, B., Poljoprivredni fakultet, Novi Sad (Serbia) | Radojevic, V., Poljoprivredni fakultet, Novi Sad (Serbia) | Bandin, M.
The paper relates to market research of food products brands, with relation to determinate the most important elements which are dominant in consumers purchase decision. Paper goal is to indicate how brand work on consumers purchase decision, with relation to find out what consumers think about food products brands and are they important for their purchase decision. In order to get at results, answers, examination method by questionnaire is used. On the basis of derived answers, it is posible to deduce importance of brand in food products purchase, what are purchase motives for these products, as well as what are the factors that have influence on consumers if they will buy specific food products brand. Also, it is observed that in consumers focus are quality improvements and adequate promotional activities like basic elements in domestic enterprises brands making.
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