Print media reportage of agricultural biotechnology in the Philippines: a decades(1999-2009)Analysis of news coverage and framing
2011
Navarro, M.J. | Panopio, J.A. | Malayang, D.B. | Amano, N. Jr., Global Knowledge Center, SEAsia Center, ISAAA, Khush Hall, IRRI, Los Baños, Laguna (Philippines)
This documents the results of a ten-year study of media coverage of agricultural biotechnology in the Philippines, the first and only country in Asia to approve a biotech food/food crop(Bt corn)for commercialization.Through quantitative content analysis, the three top national English newspapers in the country-Manila Bulletin, Philippine Daily Inquirer, and Philippine Star were analyzed to determine patterns of media attention in terms of coverage peaks, tone, source of news, article type, keywords and media frames used.Biotechnology news was generally positive but not high in the media agenda as compared to political events.News coverage was marked by occasional peaks that helped bring attention to and or generate interest on the topic .These peaks were brought about by drama and controversial events which triggered attention but not long enough to sustain interest.The study provides a glimpse into the role of mass media in developing countries like the Philippines and how they respond to emerging technologies.It shows how a complex and contentious topic is integrated into the mainstream of news reporting, eventually evolves from an emotional discourse to one that allows informed decision making.
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