Impact of beliefs and attitudes on young consumers' willingness to use functional food
2009
Jezewska-Zychowicz, M.,Warsaw University of Life Sciences (Poland). Dept. of Organization and Consumption Economics
Data were collected in the sample of 275 students by using self-administered questionnaire. The consumers' attitudes measured by three dimensions explained their willingness to buy functional food differently. The greatest effects on the willingness to use functional food were found between students who had different attitude toward its benefits. The scales used in this survey can be seen as a useful tool for monitoring the factors that determine consumers' behaviours on the market of functional food
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