Koksnes platnu marketinga petijumi.

Narkevica S.

Koksnes platnu marketinga petijumi.

1997

Narkevica S.

The implementation of privatization programs in Latvia resulted in privatization of some forest estates and wood processing enterprises. This increased the amount of wood and processed timber, especially for export. One of such products is particleboard. The given paper provides a general overview of particleboard marketing strategies in Latvia. The following alternatives of the strategic decision are pointed out: product strategy, customer strategy and market area strategy. Particleboard production in Latvia is described. Problems to be solved for successful parcelboard production are defined. Marketing channel alternatives are analysed.

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AGROVOC Keywords

bois commercialisation exportaciones exportation exports latvia letonia lettonie madera marketing mercadeo technologie du bois travail du bois wood wood technology woodworking

Bibliographic information

Other Subjects

Tecnologia de la madera; Elaboracion de la madera

Language

Latvian

Note

1 table; 3 ill. AVAILABILITY: Fundamental Library, Latvian University of Agriculture, 2 Liela Street, Jelgava LV 3001 - Latvia. E-mail: llufb@cs.llu.lv

Translated Title

English. [Parcelboard marketing investigations]. [Latvian]

Type

Journal Article; Conference; Non Conventional

Conference

Lauksaimniecibas zinatne cela uz 21.gadsimtu. Jelgava (Latvia). Apr 1997.

Corporate Author

Latvian University of Agriculture, Jelgava (Latvia). Wood Processing Dept.

In AGRIS since: 2012-11-15

Format: AGRIS AP

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Koksnes platnu marketinga petijumi.

1997

AGROVOC Keywords

Bibliographic information