Process development for standard of food product and value added in market sector of farmer group at Tambol Ban Pran, Amphr Sawaengha, Anthong Province [Thailand]

This research sought to survey background information of agricultural communities in order to evaluate their potential, improve the indigenous product into new product and achieve standard, and promote learning process, management of product, human resource and marketing to link between producers and market sector. Target farmer group for this study live in Tambol Ban Pran, Amphur Sawaengha, Angthong province [Thailand]. Methodology for study is documentary method and mock audit for product standard certification, knowledge transfer through group participatory process. Tool and technique process for collecting data were questionnaire setting, observation form, public hearing. The qualitative data and information was transfer into quantitative figure using content analyis. It was found that 1) farmer in Tambol Ban Pran are rice grower which produce 7 crops in 2 year-period according to the good irrigation system at the 1st level. After harvesting, rice will be transported to the rice mill immediately. The second rank of crops is sugarcane plantation. This crop can be harvested once a year within the period 4-5 years after first planting in the field. Produce from farm are sold to factory which price are not satisfied by growers. In the past, government sector supported the transferring and training in the processing technology for some products, i.e., Noni juice. However, the processing and technology still lack standard and not able to purchase. This cause negative impact to the small food producers in food processing while the persons who worked with the non-food product, i.e., hand crafted product, basket basket. In addition, villager pay attention in increasing the investment fund in community as they believe the benefits will be gained more for agriculture sector. 2) Suitable raw materials for food processing are sugarcane and rice while the promoted product such as Noni juice was not in consideration neither improvement for achieving standard. Researcher attempted to show process of un-refinery sugar production and disseminate knowledge by exchanging the lessons and learned under the scope of production technology, marketing and management among producer group from Singburi province and provincial of industry from Singburi province. By this exchanging experience, producers were gathered and form group of farmers (producers) and sale product in the local community and nearby. The packaging of products was also studied to find the most suitable for the products.