Designing food marketing channels by applying international standards | Dizajniranje kanala marketinga prehrambenih proizvoda primenom međunarodnih standarda
2011
Toljagić-Milodanović, D.
The subject of the research in this thesis is the application of international management standards in designing food marketing channels from the point of production organizations. The aim of the dissertation is to develop their optimal structure. The results of the conducted research have shown that international management standards can be used as a tool for designing and managing food market channels. The offered model combines the existing scientific achievements in the field of marketing channel management with the fundamental management concept on which the international standards are based.
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