RISK, UTILITY AND THE PALATABILTY OF EXTENSION ADVICE TO FARMER GROUPS
1967
Officer, R.R. | Halter, A.N. | Dillon, John L.
Using the results of an empirical study of farmers' utility functions, evidence is presented that risk plays a measurable role in farmer decision making. The extension implications of such risk influences are discussed with particular emphasis on the possible efficacy of using group utility functions as a basis for group recommendations.
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