Managing the competitive transition of the coffee sector in Central America
2002
This paper provides background information for a conference on ways to address the coffee crisis in Central America. The document is divided into six sectionsthe nature of the crisis and its magnitude ways to improve the quality of Central American coffee, as a strategic competitive response to the crisismarket opportunities and marketing management issues to be considered by coffee growersdiversification programs as possible alternatives for non-competitive coffee farmersenvironmental issues of coffee productionthe role of public and private institutions: steps they can take to facilitate the competitive transformation of the coffee sector in the region and efforts to lessen the negative social impacts of the crisisThe report recommends two main courses of action:focusing on quality improvement and working on marketing and promotionpromoting diversification into other agricultural and non-agricultural alternatives, for regionswithout potential for producing quality coffeeThe authors recommend a number of strategies for governments and organisations to implement in order to achieve these aims and recommends partnership with NGOs in order to ensure that quality improvement and diversification do not have negative environmental and social impacts.
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