The accessibility of information to tourists in foreign languages in Riga and Latvia
2012
Komarovska, A., Turiba University, Riga (Latvia)
The accessibility of information in foreign languages (basically English, German and Russian) promotes Riga (and Latvia) as a foreign tourist destination. The goal of the study is to determine the accessibility of Riga (and Latvia) as a tourist destination from a foreign language perspective. The tasks of the research are to conduct an empirical study of the accessibility of Riga (and Latvia) as a tourist destination from a foreign language perspective. The following methods are used: the research of theoretical literature and sources, empirical methods (an experiment, expert interviews). The result of the empirical study of Riga as a tourist destination proves that Riga and Latvia are foreign tourist unfriendly from a foreign language perspective: the amount of visual information meant for foreign visitors is insufficient, the foreign language command of employees in the sector of tourism service is rather poor. A foreign tourist must be well prepared for a visit to Latvia, previously collecting information in web pages as well as consulting the local tourist information centres and travel agencies.
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