Marketing organskih poljoprivrednih proizvoda / Marketing of organic agricultural products
2011
Jusufranić, Ibrahim (Internacionalni univerzitet Travnik, Travnik (Bosna i Hercegovina). Saobraćajni fakultet) | Ljutić, Jasenka (Internacionalni univerzitet Travnik, Travnik (Bosna i Hercegovina). Ekonomski fakultet)
The authors of this article deal with the analysis of the actual situation of organic production and marketing of organic agricultural products, with particular accent to the eco-marketing. In addition, the paper focuses attention on the marketing mix of organic agricultural product, the market for eco-products, the possibility for development of organic agriculture in BiH, and the impact of various factors on the company from its environment. Finally, they also deal with analysis of customer-consumers who influence the environmental protection.
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