Segment vine turizma osnov za diferenciranje lokalnog turističkog proizvoda – stvarnost ili fikcija? / Vine tourism segment as basis for differentiation of local tourist product – reality or fiction
2011
Lacmanović, Darko (Univerzitet Mediteran, Bar (Crna Gora). Fakultet za turizam)
Tourist product is complex product because tourist need is complex. Vine tourism system, according to D. Getz, is based on natural resources of sustainable production of qualitative vine, organizational, planned and marketing efforts of tourist destination management organizations (DTMO), and understanding the interaction between suppliers and vine tourists. Applying the concept of positioning on the level of local tourist product it is possible to face with dilemma of selection the competitive advantages; especially in creation the special interest markets proposals (hiking and biking, photo safari, agro tourism, vine tourism). Local tourist product of destination Bar, is insufficiently positioned, in comparison to offer the other local tourist products on the receptive market Montenegrian Coast. Applying the adequate competitive advantages with well planned marketing communications, local tourist product, destination Bar in this case, could be on the ground of vine tourism, stronger positioned on the regional receptive market.
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