Research of informatization demands of new countryside in Poyang lake ecological economic zone and related countermeasures | 鄱阳湖生态经济区新农村信息化需求调查及其对策分析

Chinese. [目的]调查分析鄱阳湖生态经济区新农村信息化需求状况，并提出相应对策。[方法]对鄱阳湖生态经济区几个不同经济发展水平区域的农户信息需求进行问卷调查，分析调查结果，指出其发展趋势，提出促进鄱阳湖生态经济区新农村信息化发展的对策。[结果]随着农民的信息意识普遍增强，鄱阳湖生态经济区农村信息需求的发展趋势表现为：信息需求载体由传统媒体转向现代媒体、信息内容需求从单一转向多元、信息服务需求从单向传播到互动交流，但新农村信息化建设中仍存在基础条件仍然薄弱、农村信息化资源分散、信息资费过高以及信息化人才短缺等问题，故相应的建设对策有：构建合理的组织保障体系、实施多元化投融资，加强信息化基础设施建设，建设生态农业经济信息资源，建设新农业信息化服务体系。[结论]该研究结果为鄱阳湖生态经济区新农村信息化建设奠定了基础。

English. [Objective] The aim was to survey and analyze informatization demand in new countryside in Poyang Lake Ecological Economic Zone and to propose countermeasures. [Method] A questionnaire was made among farmers on informatization demands in different regions in Poyang Lake Ecological Economic Zone and the results were analyzed to propose countermeasures promoting informatization. [Result] With strengthening of information awareness, information demands in rural areas in Poyang Lake Ecological Economic Zone change as follows: Information demand carrier changes from traditional media to modern media; demand on information content changes from one-way to diversified one; demand of information service changes from one-way transmission to interaction and exchange. However, some problems still exist in informatization process, such as poor infrastructure, dispersed information resources, higher information expense and shortage of information?鄄based talents. Hence, the countermeasures were proposed, as follows: Rational security systems should be established; financing should be as diversified as possible; informatization infrastructure should be reinforced; agricultural economic information and informatization service system should be established. [Conclusion] The research lays foundation for construction of informatization in new countryside in Poyang Lake Ecological Economic Zone.