Car aftersales market dynamic model
2013
Aboltins, K., Latvia Univ. of Agriculture, Jelgava (Latvia) | Rivza, B., Latvia Univ. of Agriculture, Jelgava (Latvia) | Rivza, P., Latvia Univ. of Agriculture, Jelgava (Latvia)
Currently, in Latvia, as it has been for years in Western Europe with increased competition, the largest share of profits for the industry companies is brought in by car aftersales activities, which make the significance of aftersales market grow. Therefore, it is important to research the Latvian aftersales market of passenger cars and to create an instrument for its practical application to project its development. In order to forecast the number of passenger cars, volumes of aftersales market, and number of employees necessary for it in the Latvian regions, the car aftersales dynamic model was designed. Subsequently, by using this model it was possible to project the volume of passenger car fleets in four age groups, the aftersales market volume in each group by five product groups, and the number of productive employees required for the aftersales market. This article describes the aftersales market dynamic model, its modules and three possible aftermarket development scenarios looking at the period of 2013 to 2018.
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