Competitive potential and factors for development of Food, drink and Tobacco industry in Bulgaria | Kонкурентен потенциал и фактори за развитие на хранително-вкусовата индустрия в България
2014
Malamova, N., Institute of Agricultural Economics, Sofia (Bulgaria)
The article made an analysis and evaluation of the relative competitive advantages of the Bulgarian food, drink and tobacco industry based on indicators: labor productivity, wage adjusted labour productivity, efficiency and profitability, investment per em ployce and investment rate, in relation to the EU-27 average values. Comprehensive analysis of the factors for the development of the Bulgarian food, drink and tobacco industry includes: dynamics of purchasing power of households, dynamics of household consumption of main foods and beverages; development of raw material under the influence of factors arising from the accession of Bulgaria to the EU and the implementation of the policy and regulations in product markets; qualification level of the workforce; basic components and features of the business environment. SWOT analysis of the food industry - strengths, weaknesses, opportunities and threats is realized. Given the results of the food industry - SWOT analysis are outlined areas mitigation of the raw materials problem; technological innovation, product innovation; sales and exports promotion; improving the business environment; human resources development, and measures to improve the conditions for accelerated development of food, drink and tobacco industry in Bulgaria.
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