Pengaruh penyuluhan terhadap keputusan petani dalam adopsi inovasi teknologi usaha tani terpadu

English. Marginal land in Indonesia is potential for agribusiness development, but it has not been well managed. At present, 17.1 million hectares or 22.8 percent of dry-land areas are cultivated for agriculture. Objectives of this research were to analyze the factors affecting: (1) perceptions of farmers towards extension, (2) farmers' perceptions on innovation characteristics, and (3) farmers' decision in adopting the technology. The research used an explanatory survey method. Units of analysis were individuals, and the sample farmers were the respondents. The population in this study was all farmers in the villages of the districts of Talaga (Cianjur Regency) and Jatiwangi (Garut Regency). Number of samples was determined using Slovin's formula with total samples of 302 respondents. Sampling method of this research employed that of stratified random. Data were collected from December 2008 to March 2009. Analyses of the data consisted of: (1) descriptive data analysis, i.e. frequency distribution and Odds ratio, and (2) inferential data analysis, i.e. Pearson correlation, multiple regression, and path analysis. Results of the study showed that: (1) Factors influencing the perception of adopting-farmers toward extension were mobility, intelligence, and risk-taking levels, and cooperation, while those for non-adopting farmers were purchasing power, cooperation, exposure to the media, and availability of financial facilities

(2) Factors influencing the perception of adopting farmers' on innovation characteristics were income level, land use, attitude toward change, competence and role of extension agents, while those for non-adopting farmers were intelligence, risk-taking, cosmopolitan levels, inputs availability, and marketing facilities

(3) Factors affecting farmers' decisions to adopt technology for adopting farmers were relative advantage, compatibility of technology, and their perceptions on media influence interpersonal information, while those for non-adopting farmers were conformity and complexity of technology, and their perceptions on media influence/interpersonal information.