Balanced scorecard for selected confectionery companies listed on the Warsaw Stock Exchange in Poland
2019
Jaworska, E., West Pomeranian Univ. of Technology in Szczecin (Poland) | Nadolna, B., West Pomeranian Univ. of Technology in Szczecin (Poland)
West Pomeranian University of Technology Szczecin, Poland Business managers report the need for modern methods to improve the implementation of organizational strategies. Translating the strategy into activities and monitoring its implementation poses a serious challenge for the management of modern enterprises. The article aims to present proposals for multidimensional performance measurement with the help of Balanced Scorecard (BSC) for selected Polish listed companies in the confectionery industry. The authors’ original solution within the framework of the BSC construction is extending the range of perspectives for assessing performance compared to the card proposed by Kaplan and Norton by the perspective of suppliers and CSR, and the appropriate selection of measures for this assessment. The article is based on literature studies and analysis of information included in business strategies, financial statements and reports on the operations of selected confectionery companies. Research on the use of multidimensional performance measurement using BSC, taking into account the additional perspectives of suppliers and CSR, help to better understand the relationship between economic, social, and environmental aspects of a company’s operations.
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