Consumers' store choice behavior for fresh food
1991
Meulenberg, M.T.G. | Trijp, van, J.C.M.
Consumers' preference for fresh food stores is analyzed. In particular the choice between supermarkets and specialized shops for purchasing fresh food is analyzed. Attention is given to the factors influencing this choice. For this purpose a number of research questions with respect to store choice for fresh foods have been formulated and empirically tested
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