Perceptual and communication crisis in agricultural construction project
2021
Vondruska, M., Czech Technical Univ., Prague (Czech Republic)
Some projects are characterized by excessive risk accumulation. We are able to identify and eliminate these risks to a certain extent according to a number of applied standard risk management procedures. However, only few economic subjects are able to react effectively and efficiently when risks are activated. We call this event a project crisis and a consequent effort to lead the project back to normal crisis management. Finding the principles of crisis management is a difficult process, as neither project management nor crisis management are exact disciplines. Therefore, we must start from the essence of the best practice method – by generalizing the best experience. But who wants to share that his management system has failed and his project is in crisis? Thus, we are left with collecting all knowledge available and often in reverse way – by analysing the worst practise – we compile possible crisis management schemes. By their nature, construction projects are prone to crisis situations. Construction preparation must take into account a wide range of risks. In addition to the technical aspects of the construction, there are also hardly definable aspects from the perception of the project in its ecological intentions. Poorly chosen communication principles and poor presentation of environmental characteristics to the public can bring the planned project into serious crisis already in its initial phase. This article deals with possible ways of crisis management and crisis communication in case of perceptual and communication crisis and uses the pig farm modernization project in Těšňovice near city of Kroměříž as a case study.
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