Social imageability and socio-cultural economics and biophysical contexts of selected Philippine carabao festivals
2017
Del Rosario, P.J.B. | Battad, L.G. | Montes, A.R.J. | Fajardo, A.R.
Festivals that celebrate harvests represent the meaning of the carabao, agriculture, and community in various places in the Philippines. The general objective of the study was to analyze selected carabao festivals in terms of social imageability and biophysical, economic and socio-cultural contexts.The specific objectives were: 1)to describe the various contexts of the festivals namely biophysical, economic, and socio-cultural, 2)to describe the social imageability of the festivals specifically their icons and images in the displays , decorations, parade and participants in terms of clarity, heterogeniety, distorations, contradictions, and complexity; and 3)to interpret the meanings of the festivals' representations and expressions related to the carabao. agriculture, and community. Based on the PCC book and Newsletter, nine festivals were selected for the study: 1)Viva Vigan Festival of the Arts, 2)Nuang Festival, 3)Gatas ng Kalabaw, 4)Kneeling Carabao, 5)San Isidro Labrador, 6)Pahiyas 7)Turugpo, 8)Carabao-Carroza, and 9)Katigbawan. The qualitative exploratory study employed two research methods: field methods particularly photo documentation, observation, and informal interviews, and review of of documents. Results of the study showed and the biophysical, economic and socio-cultural contexts of the festivals influence the festivals' high degree of social imageability. The festivals varied in their social imageability's clarity, heterogeneity, distortions, contradictions, and complexity. The meaning of the representations of the carabao, agriculture and community were nostalgic and referred exclusively to positive rural experience.
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