Generic competitive strategy on the results achieved in the business of exporting organic products of enterprises in the global market
2017
Santanee Ounjitti(Bangkok University, Bangkok (Thailand). School of Business Administration) E-mail:[email protected] | Sasiprapa Phantanasawi(Bangkok University, Bangkok (Thailand). School of Business Administration) E-mail:[email protected]
AGROVOC Keywords
Bibliographic information
Pagination
p. 847-857
Other Subjects
Differentiation strategy; Cost leadership strategy; Entrepreneurial success; Organic products; Specific marketing strategies; Generic competitive strategy; Export business; Global market
Language
Thai
Note
Summaries (En, Th)
Translated Title
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Type
Conference; Summary; Non-Conventional
Conference
7. The National SMARTS Conference, Nakhon Pathom (Thailand), 30 Jun 2017
2021-08-15
AGRIS AP
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