Roles of extension agents in development of farmers' markets in Lop Buri province | ?????????????????????????????????????????????????????????????
2020
Panchit Seeniang(Kasetsart University. Kamphaeng Saen Campus, Nakhon Pathom (Thailand). Faculty of Agriculture at Kamphaeng Saen. Department of Agricultural Extension and Communication) | Kanungrat Kummanee(Kasetsart University. Kamphaeng Saen Campus, Nakhon Pathom (Thailand). Faculty of Agriculture at Kamphaeng Saen. Department of Agricultural Extension and Communication) | Jirattinart Thungngern(Kasetsart University. Kamphaeng Saen Campus, Nakhon Pathom (Thailand). Faculty of Agriculture at Kamphaeng Saen. Department of Agricultural Extension and Communication) | Tachin Srinieng(Department of Agricultural Extension, Bangkok (Thailand). Lop Buri Provincial Agricultural Extension Office)
The objective of this research was to study the roles and opinions of extension agents on farmers' markets in Lop Buri province. Questionnaire technique was applied for data collection from fifty-one extension agents in Lop Buri province. Descriptive statistics were applied for data analysis. The findings revealed that the current role that the extension agents should play in the development of the \"Farmers' Market\" was to facilitate coordination, providing information to enable the market to be established, including farmer development and providing information to consumers. The samples agreed that the government should institute a farmers' market. The farmers' markets should be organized as a market where farmers sell products directly to consumers. There were agreed that the farmers' market was beneficial to farmers, consumers, and local people. However, there were still many roles that extension agents need to do to help develop farmers' market. Therefore, it was necessary for extension agents to understand and be developed to lead to those roles. In addition, integrating the roles of extension agents with other organizations was essential in the development of farmers' markets
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