Countertrade: An Alternative Marketing Strategy in Agricultural Export Transactions
2018
Jones, James R.
A descriptive alalysis of countertrade is presented as background for understanding the possible uses and pitfalls of this variety of trading arrangement as an alternative agricultural marketing strategy. Countertrade appears to have considerable merit to an increasing number of foreign buyers, but this paper cautions that there are inherent problems with such arrangements that should not be overlooked.
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