The role of catering segment for gastronomy tourism development
2022
Lingeberzins, Eriks | Jenzis, Janis
Gastronomy tourism is considered as a tourism type which is characterised by visitor experience of food and related products while travelling. It also includes all related activities such as visiting local farmsteads, participating in gastronomic master classes or gastronomy related events. Tourism destinations and destination management organisations are developing strategies with an aim to stimulate local regional economies by developing them as gastronomy tourism destinations. Targeted attraction of visitors stimulates growth of tourism economic contribution and raise awareness of gastronomic identity. It is claimed that gastronomy tourism has become an independent tourism segment with a positive further development path. This article explores and assesses gastronomy tourism development trends in Latvia, specifically analysing core international tourism areas, including Liepaja, Jurmala and the area of Gauja National Park. Quantitative survey of catering enterprises has been performed to obtain results which have been analysed. Results demonstrate industry willingness to stimulate further development of the related tourism industry sector, at the same time shortcomings indicate on required actions by entrepreneurs and tourism destination management organisations.
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