Factors affecting the use of advisory services among small scale food processors in Selangor
2012
Ismail Abd. Latif | Suwardi Afandi Ahmad | Nittiy Hirawaty Kamaruzaman | Amin Mahir Abdullah
The main objective of this study was to examine factors affecting the use of advisory services by small scale food processors. The primary data were collected from 93 firms involved in food processing activities operating in Selangor. The structured questionnaire was used to collect the data. Both descriptive and factor analysis were used analyze the data. The results of the analysis showed that the majority of respondents (30.1%) used two types of advisory services. MARDI and DOA were the two agencies which had the highest number of clients served. The findings showed that use of advisory services among the firms surveyed were affected by three factors. The variables found in the first factor were number of employees, being an exporter and firm’s age followed by the second (age and experience of owner-manager) and third (firm size and ownership structure) factors. This study suggests that the advisory services offered need to be specialized according to the firm and owner-manager characteristics.
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