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A review of direct marketing and how it can be applied to the wine industry

1989

Rowe, C.W. (Elton Mayo School of Management, South Australian Institute of Technology (Australia))

AGROVOC Keywords

australia australie bases de datos databases direct marketing industria del vino industrie du vin venta directa vente directe vin vinos wine industry wines

Bibliographic information

Published in

International Journal of Wine Marketing (United Kingdom)

Volume 1 Issue 2

Pagination

pp. 5-14

Other Subjects

Banque de donnees

Language

English

Note

14 ref., 2 fig., 1 app., BLDSC

In AGRIS since: 1992-08-15

Format: AGRIS AP

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