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An exploration of cultural influences in the Greek drinks market

1997

Theodorakioglou, F. | Wright, L.T. (Department of Commerce, Birmingham Business School, University of Birmingham, Edgbaston, Birmingham, B15 2TT (United Kingdom))

AGROVOC Keywords
alcoholic beverages beverage industry cultural values economic behaviour economic competition economic impact empresas multinacionales entreprise multinationale foreign investment gaseosas industria de bebidas industrie des boissons integration inversiones extranjeras multinational enterprises soft drinks valeur culturelle valores culturales
Bibliographic information
Issue 97/02
Publisher
[np]
Pagination
8 p.
Other Subjects
Boisson alcoolisee; Concurrence economique; Comportamiento economico; Comportement economique; Investissement etranger; Competencia economica; Integracion; Boisson non alcoolisee; Mergers; Bebidas alcoholicas
Language
English
Note
19 ref.
ISSN
7044-1794
1998-08-15
AGRIS AP
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