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Diverse developments in travel and tourism marketing: a thematic approach

1997

Hu, C. (William F. Harrah College of Hotel Administration, University of Nevada, Las Vegas (USA))

AGROVOC Keywords
asociaciones profesionales association professionnelle commercialisation cooperation facteur psychologique market segmentation marketing mercadeo petite entreprise professional associations psychological factors recherche research small enterprises technologie technology tecnologia tourism tourisme turismo
Bibliographic information
Publisher
Cassell plc
Pagination
p. 33-43
Other Subjects
Segmentation du marche; Factores psicologicos; Fragmentacion del mercado; Empresas pequenas; Cooperacion; Investigacion
Language
English
Note
56 ref.
ISBN
0-304-70141-6
Source
New directions in hospitality and tourism: annual review of hospitality and tourism trends, Teare, R.Bowen, J.T. (eds.).- London (United Kingdom): Cassell plc, 1997.- ISBN 0-304-70141-6
1998-08-15
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