Ecological consumer behaviour: review and suggestions for future research
1999
Tilikidou, I. (Technological Educational Inst. of Thessaloniki (Greece). Dept. of Marketing) | Zotos, Y. (Aristotles Univ. of Thessaloniki (Greece). Dept. of Economics)
In this paper a literature review on Ecological Conscious Consumer (E.C.C.) and his/her behaviour is presented. A taxonomic synopsis of the findings is appeared in a detailed table. The data analysis leads to the conclusion that several important differences exist. Most of the studies have focused on fragmentary aspects of E.C.C. A theoretical framework is proposed, as an attempt to meet the challenges of such a research effort. The dimensions of this framework are also discussed. Future research may undertake the task to provide data within this holistic and multidimensional approach.
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