Assessing the characteristics of the marketing channels of olive oil soap in Greece
1999
Milis, K.
In order to conduct our primary research of the structure of the marketing channels of olive oil soap, it was necessary to construct two questionnaires, one for the Greek olive oil soap manufactures and one for the olive oil soap wholesalers. The survey took place throughout Greece. The data techniques used in the analysis ranged from nonparametric methods at the univariate and bivariate level, to nonlinear principal components analysis at the multivariate level. The results of this research showed that both manufacturers and wholesalers of olive oil soap are very well aware of the many strengths and weaknesses of olive oil soap sales.
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