Pomegranate marketing: Traditional skills for the future
2000
Paños Callado, C. (Ministerio de Economía y Hacienda, Alicante (Spain)). Secretaría General de Comercio Exterior)
The international trade of pomegranates produced in Spain and exported to Europe and other countries around the world is studied from 1986, year in which Spain joined the present European Union, to 1998. This study attempts to define the main issues of Spanish pomegranate exportation and to identify the basic elements of the Spanish export sector. In the light of such issues, options are indicated to enable the pomegranate trade to respond in the future to the increase in production
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