Marketing of tourism: The case of Crete
1996
Abdul Karim, A.
In this study, the tourism markets in the world, in the EU, in Greece and in Crete are described. Furthermore, the factors that affect tourism and alternative forms of tourism are presented. A qualitative and quantitative survey took place in Chania and Iraklion in order to explore tourists' need and wants, starting from the accommodation in the hotel or room, to the problems and the services provide in general, to the kinds of facilities and activities tourists enjoy more during their stay in Crete, and finally to the alternative forms of tourism they would like to have. Findings showed that Crete was selected for a variety of reasons; most tourists travel with tour operators; there isa low advertisement for Crete abroad; the services provided for tourism are good in general except for tourism information services, traffic signs and long waiting at the airport, which are the most important problems experienced by tourism
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