Making PSAs work, TV-radio | Handbook for health communciations professionals | Making public service announcements work
1984
This handbook gives guidance for producing effective public service announcements for a variety of health, safety, and educational purposes. Topics discussed are planning and strategy selection, concept development, message execution, implementation, and effectiveness assessment.
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Bibliographic information
Publisher
U.S. Dept. of Health and Human Services, Public Health Service, National Institutes of Health, National Cancer Institute
Other Subjects
Health promotion; Health education; Public service; Medical care; United states
Language
English
Note
Includes bibliographical references (pages 41-48).
Sub Title
a handbook for health communication professionals
Type
Monograph; Book; Text; Report; Bibliography; Book; Monograph
Corporate Author
National Cancer Institute (U.S.). Office of Cancer Communications.
2024-02-27
2025-07-20
MODS
Data Provider
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