Abstract: A study of food shoppers' habits, attitudes, and behaviors in the supermarket is described in this report prepared for the Food Marketing Institute. Investigators interviewed 1433 shoppers in four U.S. cities during the summer of 1982 and attempted to profile important subgroups of shoppers which were identified. The following characteristics about individual shoppers were measured: 1) grocery shopping behaviors (cost of purchase, number of shopping occasions and time spent), 2) attitudes toward grocery shopping (important, time-consuming, fun), 3) amount of planning for grocery shopping (planning shopping lists, budgeting), 4) use of supermarket information (unit pricing, product freshness dates, nutrition labeling), and 5) extent of economizing (coupons, store specials, unit pricing).
Show more [+] Less [-]Select groups were focused on to examine shoppers' demographic profiles: males and females; working and non-working females; married and single shoppers; shoppers in various age groups; and shoppers with various family incomes. Survey findings are reported in sections; each section describes all the measured characteristics for each demographic group. The methodology used to collect the survey data is described.
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Bibliographic information
Publisher Food Marketing Institute, Research Division | Washington, D.C. : Food Marketing Institute, Research Division, ©1982
This bibliographic record has been provided by National Agricultural Library